TrucknTow
Senior Graphic Designer // 2019 – 2025
Website UI
Branding
Print Design
Eblasts
Website UI Branding Print Design Eblasts
Overview
TrucknTow was established in 1999 and was designed to provide the best trucking and towing accessories at the best prices with fast, economical shipping. My goal when I was brought in was to lift the company’s image to the modern day and provide customers a seamless experience.
Services
Brand Identity
Website UI
Print Design
Eblasts
Personality
Friendly
Simple
Professional
BRAND IDENTITYFresh Face For an Established Brand.
While I didn’t create the TrucknTow logo set, I crafted the branding surrounding those; type choices, color palette corrections, branding elements, and overall consistency. My goal was to create something that didn’t take away from the product, and helped unify the brand across multiple platforms. Simple color choices, Roboto, and generalized brand elements.
WEBSITE UIFrom 1999 to 2025.
TrucknTow’s website was the thing that needed the most love upon my start with the company. The goal was to create something modern and sophisticated, yet simple for the user experience. We wanted the customers to have seamless transition from getting to the site, to seeing to placing an order.
Process / Before & After
Final Designs
PRINT CATALOGOut With the Old, In With the New.
TrucknTow prints a bi-annual catalog, in four prints each season – four in the Spring/Summer, and four in the Fall/Winter. A printed catalog is a classic to any business, and really hits on the older demographic. There are a lot of products to shop in any catalog, so the focus was to make it scannable while still maintaining hierarchy for the best sellers.
EBLASTSDeals, Deals, Deals.
Eblasts are a great way to consistently reach your customer base and keep your name fresh in their minds. Not only that but by sending out a bi-weekly email, customers are always shopping the freshest deals. I wanted to ensure whenever I created an eBlast, that it was product-focused, sale-focused, and stoppable.
